SDR-as-a-Service for Technology B2B SaaS. Build Consistent Pipeline in the GCC, Europe & MENA.

An in-house SDR costs far more than a salary. Depending on the country, you also pay for hiring, management, coaching and tooling, plus the go-to-market expertise to know which tools and messaging to use. With The Funnellab you get all of this in one service, including our AI layer that collects buying triggers and signals, so outreach reaches decision-makers who have a real need and are open to reviewing a technical solution. We focus on quality, not volume: we select the top 2% of SDR talent, and because we work fully remote we have access to multilingual Pipeline Engineers who can research, call and engage your buyers in their own language.

Our pricing has two parts: a monthly retainer that covers our execution, and a fee per SQL appointment that is set and attended by your prospect. The exact figures depend on your markets, ICP and qualification criteria, and we confirm them in a proposal after the discovery call.

No. Our outreach creates value beyond the meetings we book. Every month we create thousands of touchpoints (a minimum of 4,000 emails, 3,000 LinkedIn interactions and 1,000 cold calls). Some prospects fill out the form on your website and arrive as inbound leads, while others book a meeting through our Pipeline Engineers. The retainer covers this execution effort, which positions your product in the target market for the long term, so these accounts think of you when they are ready to buy.

It depends on your industry, ICP, buyer personas and how strict your qualification criteria are, so timelines differ from client to client. We agree on realistic expectations during onboarding and report progress every week.

Yes. We cover both the Europe to MENA and the MENA to Europe corridors, so we assign Pipeline Engineers with the right language, qualifications and background depending on whether your buyers are in Europe or the GCC. We design the go-to-market with hands-on experience in each market, guide you through local buying etiquette, and share objections every week to refine the messaging until we find what resonates most. Then we replicate it in other markets.

We work with technology and B2B SaaS companies selling into Saudi Arabia, the UAE, Oman, Qatar, Bahrain, North Africa and Europe.

We agree on the SQL criteria with each client at onboarding and kickoff, and adjust them to how you define a decision-maker. As a baseline we use BANT, weighting Authority and Need above Budget and Timeline, and we tailor the criteria to your sector and business needs.

The minimum is a 3-month proof of concept. We dedicate operational resources to your market entry, and the ramp-up phase takes time: iterating the cold calls several times, fully understanding your value proposition, building battle cards against competitors in each market and optimizing the messaging. A one-month contract would not let us deliver the full value of the service.

You own all the data, and ownership of the target accounts is fully transferred to you. We work with any CRM and have integrations with Salesforce and HubSpot. We never work with two competitors targeting the same territory. All we need from you is calendar access for your account executives, so we can book meetings with decision-makers directly.

Before we contact a single account, we take the time to understand your business, your product's value proposition and your battle cards against competitors. Only then do we build a multichannel outbound sequence, so we represent your product as well as your own team would. This increases the chance that prospects become real clients and long-term strategic partners.

We don't work with B2C companies or companies outside technology and software, because our expertise is pipeline generation for technology and software businesses only. You also need at least one person on your sales team who is available to attend the SQL meetings we generate: we build an ecosystem where we generate consistent pipeline and you consistently close deals.