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CASE STUDY · HEALTHCARE · SAUDI ARABIA

OPS Premium trusts The Funnellab to drive its expansion into Saudi healthcare

The Funnellab
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OPS Premium

We're excited to announce that OPS Premium has trusted The Funnellab to drive their expansion into the Saudi healthcare market with our own SDR Engine and elite pipeline architects.

OPS has spent more than 20 years building hospital management and ERP systems, including their PremiumCare HMIS. Now they're taking that expertise to one of the fastest-moving healthcare markets in the region. Our job is to make sure the right decision makers hear about it at the right time.

What we built together

A GTM strategy for Saudi Arabia

Designed around how healthcare buyers actually evaluate and buy digital systems.

An aligned ICP

We agreed on exactly who we go after: hospitals, medical centers and polyclinics that want to digitalize their operations.

A hunting structure for qualified leads

It maps how we find, qualify and engage decision makers across the Saudi market.

How we deliver it

Elite Pipeline Engineers

Professionals who read buying signals and diagnose before they pitch, not telemarketers.

An AI layer

It automates the prospecting tooling so our people spend their time on conversations, not busywork.

🤝 One commercial arm

We work as OPS's commercial arm, side by side with their local partner in the Kingdom.

Our responsibility is clear: generate qualified pipeline with the decision makers who are ready to modernize how their facilities run.

At The Funnellab, we don't sell SDR services. We engineer outcomes. That means pipeline built on timing, relevance and trust, not volume.

Thank you to the OPS team for the trust. Let's build something great in Saudi Arabia together.

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