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CASE STUDY · PIPELINE GENERATION · SAUDI ARABIA

Najd Business Solutions × The Funnellab: building a consistent sales pipeline in Saudi Arabia

The Funnellab
Najd Business Solutions

We're excited to start building a sales pipeline with Najd Business Solutions in Saudi Arabia.

Najd is a Riyadh-based company working across healthcare, education, commercial and industrial facilities. They implement technical infrastructure and safety systems, supply and operate sector-specific solutions, and develop digital transformation and custom AI applications aligned with Saudi Vision 2030.

The pain, the challenge and our mission

The pain

Najd Business Solutions has great technical solutions and a strong sales team, but the sales pipeline was inconsistent, with most opportunities coming through inbound channels.

The challenge

How do we consistently generate qualified leads and reach the right decision-makers before they are actively looking for a solution?

Our mission

Help Najd generate more sales-qualified leads by proactively identifying organisations with a genuine need for their solutions.

How we're doing it

Signal scanning

Tracking market signals to identify organisations with a relevant need right now.

Elite SDRs

The Funnellab is fully remote, allowing us to assign the right SDR talent to the market, wherever they are.

A repeatable lead generation engine

Building a structured outbound process that creates a consistent pipeline from day one.

We've successfully kicked off in Saudi Arabia and the goal is to replicate the model across the UAE, Oman, Qatar, Bahrain and Kuwait.

At The Funnellab, we don't sell SDR services. We engineer outcomes. That means pipeline built on timing, relevance and trust, not volume.

Proud to be part of Najd's growth journey. More updates to come soon.

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